About Services Work Book a Call
$1.3M+
Tracked Ad Conversion Value Since March 2026
Google Ads · Meta Ads · Sim Motion Inc.
Double Shot Design
Brand Systems & Performance Marketing

I build brand systems and run paid media campaigns that perform. Founded by Trinity Boyd, a brand designer and performance marketer who currently owns paid media, brand identity, content, and e-commerce for a national retail brand, and brings that same full-stack approach to every client project.

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Trinity Boyd, Founder of Double Shot Design
$498K
Conversion value
first 16 days of June '26
98x
Return on ad spend
Jan–Feb 2025
+71%
MoM conversion growth
March → April 2026
134K
Accounts reached
Meta campaigns
Sim Motion Inc. & Inside Sim Racing · Spokane, WA
Google Ads Meta Ads Brand Identity Content Strategy Shopify Visual Communication GA4 Analytics Creative Direction Community Management Performance Marketing Google Ads Meta Ads Brand Identity Content Strategy Shopify Visual Communication GA4 Analytics Creative Direction Community Management Performance Marketing
About

I build the brand.
I run the ads.
The numbers prove both.

Double Shot Design is a brand and performance marketing studio founded by Trinity Boyd, a designer and marketer who builds things from scratch and makes them perform.

Trinity currently runs the full marketing operation for Sim Motion Inc., a national sim racing retailer, where she owns Google Ads, Meta campaigns, brand identity, Shopify merchandising, social strategy across six platforms, and community management for both Sim Motion and Inside Sim Racing. That in-house work is where the studio's methods get proven first.

The Google Ads campaigns she manages have generated over $1.3 million in tracked conversion value since March 2026. In April alone, monthly conversion value grew by 71%. In the first 16 days of June, that surpassed the entire previous month's total.

Her foundation is Visual Communication Design, which means every project starts with systems and visual logic, on the belief that how something looks and how it converts are never separate questions.

See Services
Double Shot Design stamp
  • Paid Media Strategy & Campaign Management
  • Brand Identity Systems
  • Social Media Strategy & Content Systems
  • Creative Direction & Visual Marketing
  • E-Commerce & Shopify Management
  • Analytics Reporting & Performance Optimization
  • Community Management & Audience Development
  • Cross-Platform Content Production
Education
Eastern Washington University
BA, Visual Communication Design · Minor in Computer Science · 2020–2024
Services

Brand systems and paid
media that convert.

Built by a marketer who's proven the results herself, not just recommended them.

Brand & Logo
A complete visual identity: logo, color, type, and brand guidelines that hold up across print, digital, and paid.
Starting at $850
Social Media Management
Content strategy, calendars, and day-to-day management across the platforms that matter for your brand.
Starting at $950/mo
Paid Advertising
Google & Meta Ads, built, run, and optimized by someone who's generated $1.3M+ in tracked conversion value.
Starting at $850/mo
Content & Video Strategy
YouTube channel architecture, long-form scripting, and email list strategy for brands ready to grow their owned audience.
Starting at $650
01
Discover
A free call to talk through your goals and where you're stuck.
02
Propose
A clear scope and price, tailored to what you actually need, no surprises.
03
Build & Grow
We get to work, with regular check-ins so you always know where things stand.

Not sure what you need? Let's figure out the right fit together.

Book a Free Discovery Call
Selected Work

Case Studies

Real problems. Real creative. Real numbers. Every project below is something I built, owned, and measured.

Paid Media
Sim Motion
Paid Media &
Ad Creative
$1.3M+ Revenue 98x ROAS +71% MoM
01

Paid Media Strategy & Ad Creative

Sim Motion Inc. · 2024–Present
The Problem
Sim Motion needed a full paid media operation built from the ground up: campaign architecture, creative strategy, audience targeting, and reporting infrastructure, with a single person responsible for all of it.
What I Did
Built and manage Google Ads and Meta advertising campaigns end to end: campaign structure, creative production, audience segmentation, budget allocation, and performance optimization. Developed ad creative tied directly to the brand identity system to ensure consistent visual standards across every paid touchpoint. Created analytics reporting dashboards to track conversion value, ROAS, and campaign efficiency for leadership.
$1.3M+
Tracked conversion value since March 2026
+71%
MoM growth March→April 2026
$498K
First 16 days of June 2026
Brand Identity
Sim Motion
Brand System
Full Identity System $393K in 7 Weeks
02

Brand Identity System

Sim Motion Inc. · 2024–Present
The Problem
Sim Motion needed a unified visual identity that could work simultaneously across a physical retail location, Shopify e-commerce, paid advertising creative, and social media, with no existing brand infrastructure in place.
What I Built
Developed and now manage the complete brand identity system: logo suite, color palette, typography hierarchy, photography direction, ad creative templates, social media visual standards, and physical signage. Maintain brand consistency across every marketing channel and ensure the visual system scales across both Sim Motion and Inside Sim Racing.
$393K
Revenue generated in 7 weeks from brand-aligned creative
813
Purchases in same 7-week period
98x
Return on ad spend, Jan–Feb 2025
Content Strategy
Social Media
Strategy &
Content Systems
6 Platforms Multi-Brand
03

Social Media Strategy & Content Systems

Sim Motion Inc. & Freelance · 2024–Present
The Problem
Both Sim Motion and freelance clients needed structured, scalable content operations: not ad hoc posting, but repeatable systems that could guide brand messaging, maintain quality, and support consistent platform growth without constant creative reinvention.
What I Built
Developed complete social media strategies from the ground up: content pillars, monthly content calendars, post templates, caption frameworks, and video creative direction. Built cohesive systems for Instagram, TikTok, Facebook, YouTube, Reddit, and Discord. Analyze performance metrics and adjust strategy based on engagement and growth data.
6
Platforms managed simultaneously for Sim Motion
134K+
Meta accounts reached through paid + organic strategy
$2.28
Cost per Meta purchase conversion
Media & Community
Inside Sim
Racing: Platform
Relaunch
Multi-Platform Community Build
04

Inside Sim Racing: Platform Strategy & Community Growth

Inside Sim Racing · 2024–Present
The Problem
Inside Sim Racing needed a strategic relaunch: a media platform repositioning within the sim racing community, with new content formats, platform-specific strategies, and a community infrastructure that could support long-term audience growth.
What I Own
Lead strategic development and growth for the ISR platform across YouTube, Instagram, TikTok, Facebook, Discord, Reddit, and the ISR website (including blog and content publishing). Developed platform-specific content strategies, content calendars, and audience growth initiatives. Built and manage ISR's Discord server and subreddit community. Support video production workflows and show format development. Conduct competitive research to guide ISR's positioning within the sim racing space.
7+
Platforms with active strategy and content calendars
Full
Community infrastructure built from relaunch
Solo
Entire ISR marketing operation owned by one person
Platform Expertise

Where I Work

Actively managing presence, strategy, and performance across every platform below, not theoretically, but daily.

📈
Google Ads
Campaign management · Search, Shopping, Display · $1.3M+ conversion value
🎯
Meta Ads
Facebook & Instagram campaigns · 134K+ accounts reached · $2.28 CPR
🛍️
Shopify
E-commerce merchandising · Product content · Promotional assets · Sales channels
📊
Google Analytics 4
Performance dashboards · Conversion tracking · Reporting for leadership
📸
Instagram
Feed strategy · Reels · Paid + organic content · Both brands
🎵
TikTok
Short-form video strategy · Trend integration · ISR & Sim Motion
▶️
YouTube
Long-form & Shorts strategy · ISR show formats · Thumbnail creative
💬
Discord & Reddit
Community infrastructure · ISR server management · Subreddit engagement
🎨
Adobe Creative Suite
Brand system design · Ad creative · Social graphics · Visual identity
🛒
E-Commerce Operations
Product merchandising · Conversion optimization · Landing pages · Promotional strategy
Capabilities

What I Bring

📡
Paid Media & Analytics
  • Google Ads: Search, Shopping, Display
  • Meta Ads Manager
  • Google Analytics 4
  • Conversion tracking & attribution
  • Budget management & ROAS optimization
  • Performance dashboards & reporting
  • Google Merchant Center
🎨
Brand & Creative
  • Brand identity systems
  • Visual identity & style guides
  • Ad creative & social graphics
  • Creative direction
  • Adobe Creative Suite
  • Photo & video content production
  • Web design (Shopify / visual systems)
📱
Social & Content
  • Multi-platform content strategy
  • Content calendars & systems
  • Short-form & long-form video strategy
  • Community management
  • Audience growth & engagement
  • Platform analytics & optimization
  • Cross-brand content operations
"
Trinity approaches marketing like both a designer and a strategist. She took the time to understand my business, developed a complete social media and content strategy, and delivered a system I could actually implement. Her work brought a level of professionalism and organization that immediately elevated our brand.
Megan Blimka, Owner, Moxie Salon & Head Spa
Get in Touch

Let's Work Together

Double Shot Design operates at the intersection of design and performance. If you're looking for a partner who can build brand systems, run paid media, and grow audiences, all at once, let's talk.

Now booking new clients

Book a Discovery Call

Tell me about your project. I'll get back to you within 24 hours.